Why Experimentation is Imperative to a Startup's Success with Mukesh Bansal, Co-founder of Phable, and Riaz Mehta, Founder of allrites

In this episode, we invite Mukesh Bansal, Founder and CEO of Phable, a healthcare startup from India that recently raised a $12 million Series A; and Riaz Mehta, Founder and CEO, of allrites, Asia’s leading B2B marketplace for film and TV content. Our guests bring with them a cumulative 40+ years of building, and running businesses across Asia. We dive deep into what makes experimentation a pre-requisite to running a successful startup and how small changes can have a colossal impact on the business.

Show Notes:

2:26 – Introduction to Mukesh Bansal and Riaz Mehta

5:56 – Experimentation in a startup context

9:54 – How the healthcare industry encourage/discourage experimentation

13:08 – Source of inspiration in deciding about what and how to experiment

20:49 – The The Minimum Viable Experiment

25:58 – Framework for prioritizing action items

31:41 – Should founders go against their own beliefs and convictions

41:14 – How COVID has impacted experimentation

46:47 – Actionable advice to aspiring entrepreneurs

Our 8×8 Global Speakers Series event is taking place on April 10th, where we bring 8 amazing speakers to share their insights in 8 minutes on building, running, and scaling businesses across Asia. Join us online via Zoom or offline in Shanghai.

RSVP here: https://chinaccelerator.com/8×8-speakers-series/

Many thanks to our guests Mukesh Bansal and Riaz Mehta; host Oscar Ramos; producers Eva Shi and  Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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