161: Holy Grail! Personalised Messages at Scale. Pranav Ahuja, xeno

How can you build an emotional connection with your customers? Especially if you have tens of thousands?

Certainly not by sending them the same old email, maybe adding their first name from the database 🙄

But by speaking to them as individuals. “Customers want to feel special, like we’ve made the effort to get to know them“, says our guest. What used to be impossible or at best a tedious and time-consuming process is now possible with technology. Pranav Ahuja, CEO of xeno and his growing team have truly simplified end-to-end personalised communication.

Pranav co-founded xeno in 2015 to make an impact on the marketing industry by enabling brands to build personalised experiences and marketing for customers. The idea took off after joining Techstars Berlin in 2018. Back in New Delhi, the pandemic hit the company. With no money in the accounts, the team moved closer together. They redefined the Northstar metric to involve every single person in the company, making the goal specific and attainable. Since then xeno is going from strength to strength, with a second funding round in early 2022.

Tune in and find out:

🤩 How to elicit emotions through marketing in a way that it induces connection instead of cynicism

🪐 Whether marketing messages are universal or dependent on culture

📚 What happens when you double your team fast

🤝 What makes trust the number one communications goal to achieve

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Company Website: https://www.getxeno.com