My Favourite Failure: Validated in my ivory tower but we didn’t have product market fit - Better Nature Tempeh Founder

Doctor Driando Ahnan-Winarno is the CTO at Better Nature Tempeh, but he’s not just any CTO - he is a Chief Tempeh Officer. Tempeh is a type of food that's really popular in Indonesia, where Dr Driando grew up, so he tried bringing it to the UK. He got early validation but had to give up on his original vision. Here's how it went wrong - and what he learnt from it.
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