My Favourite Failure: Startup lessons from several failures that added up to a unicorn - Wayflyer Co-Founder Aidan Corbett

Entrepreneurs need to reframe failure as the norm, says Aidan Corbett.
He is the Co-Founder and CEO of Wayflyer, a unicorn which provides funding for ecommerce companies.
Not too shabby, and along the way, he has tried and failed with various initiatives. His failures didn’t all come in one go, but what he learnt added up to some pretty good startup lessons. 
What happened?
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