Confessions of a B2B Marketer 42

Leveraging Freelancers To Scale A Bootstrapped Business (MarTech Podcast)

Podcast

Confessions of a B2B Marketer

Datum

13/10/2022

Episode #42 mit:

Founder & CEO

Fame

Alle Episoden anzeigen

Check out the MarTech Podcast here: https://martechpod.com

Quotes:

“Instead of having a team of seven full time consultants, have a pool of 15 freelancers behind the scenes that deliver your service, with a couple full-time employees to handle communication with the client.” -Tom Hunt, Founder & CEO, Fame
“Freelancers don't necessarily want to jump on calls with you. They simply want the five tasks that they have to do that day they can do without too much hassle and too much bother.” -Tom Hunt, Founder & CEO, Fame
“Being a bootstrapped company, sometimes you may want to work with a client if they don't fit perfectly into your productized methodology. Because you want or need the revenue.” -Tom Hunt, Founder & CEO, Fame
“We have largely managed to refuse people that don't fit within the thing that we offer. So, we've been able to scale relatively quickly.” -Tom Hunt, Founder & CEO, Fame
“You have to build trust. You can't just take work away from a freelancer for no reason, there has to be rules around that so they feel in control.” -Tom Hunt, Founder & CEO, Fame
“The most important mindset to develop is that the business' customers are not your only customers. Your job as the leader is to make their lives better. The more you do that, the lower your employee churn.” -Tom Hunt, Founder & CEO, Fame

Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Check out our five most downloaded episodes: