150: Create a market and own it. Jannes Fischer, Vermietet.de
How do you know what kind of business has huge potential?
It’s easy to connect the dots looking back. It’s way harder is to recognise trends in society before they become obvious, and use that insight to build a business that develops a new market.
That’s exactly what Jannes Fischer did. He is the CEO and founder of Vermietet.de, the market leader in digital solutions for private landlords. Helping his grandparents administrating their flats in Hanover, he realised that the younger landlords of the future would not accept paper or Excel sheets like previous generations to look after their most valuable investments. So he built a better a solution and in the process a fast-growing venture that was acquired by Scout24 Group in 2021.
A born entrepreneur, if there is such a thing, Jannes shares in our 150th episode:
- Whether anyone can have a passion for dry cleaning (his first business)
- Why owning a category is so powerful, and how it can be achieved
- How he discovered the power of communications and how he applies it day-to-day
- Why the CEO is the chief storyteller, and what that means for leaders
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