The Power of Communities in Early Stage Startups

In the latest Seedcamp Deep Dive, Carlos is joined by Kyran Schmidt, co-founder of Outverse, a community-first solutions platform; Jonathan Reimer, co-founder of crowd.dev, a developer data platform; and our Partner Sia Houchangnia. 

They discuss:
- the importance of community-building for tech startups;
- why intentionality and fostering a sense of belonging in community development are essential;
- types of communities namely product and practitioner communities;
- challenges, and strategies in creating and managing communities; 
- the community tech stack and specific tools (e.g., Discord, WhatsApp); 
- key success metrics and budget management considerations; 
- and more.

Overview:

00:38 - Introduction to the Power of Communities
06:47 The Role of Community in Product-Led Growth
18:02 Defining Community and Its Importance
26:28 Managing Community Dynamics: Heroes vs Nutters
28:50 The Importance of Community Culture
29:43 Building, Designing and Scaling Community 
33:49 Community Segmentation and Success Metrics
37:49 The Role of Founders in Community Building
57:47 Community Building: Tool Stack and Budgeting
1:05:31 Concluding Thoughts on Community Building

Show Notes:
Jonathan Reimer - linkedin.com/in/jonathimer
Kyran Schmidt - linkedin.com/in/kyran-schmidt
Sia Houchangnia - linkedin.com/in/siahouchangnia
Carlos Espinal - linkedin.com/in/carloseduardoespinal

crowd.dev - crowd.dev
Outverse - outverse.com
Seedcamp - seedcamp.com

Resources: 
How to build a developer community: a step-by-step guide‍
CrowdDev's blog (includes many articles about community building)
[Seedcamp Firsts] How to create and scale an iconic community. Lessons from Sorare – Features Dan O’Kelly, an early Community - - Lead at Seedcamp-backed fantasy sports unicorn Sorare in conversation with our Partner Sia Houchangnia 
Appwrite's community and blog [appwrite.io]