164: Rising to #1 in the App Charts. Lukas Röhle, Prematch App

There are many football apps for professionals. And now there is one for the “real football“ – the amateur game played and loved by 190 million Europeans.

Lukas Röhle co-founded Prematch App with Fiete Grünter und Niklas Brackmann. This year, the three amateur footballer players stormed the app charts. Shortly after its rollout across Germany last summer, the football community app climbed to the No 1 spot in the Apple app charts, ahead of YouTube, TikTok and WhatsApp. The app offers players and fans everything they need to know about amateur football, even allowing them to check their own market value and performance data.

Tune in and find out:

🎻 How to orchestrate a launch that makes you the #1 app

⚽️ Why founding a football team was key to achieving message-market fit

💸 What innovative ways the team used to communicate with their angel investors

If you want to dive deeper into Message-Market Fit check out this episode with Oliver Aust: https://podcasts.apple.com/de/podcast/96-what-is-message-market-fit-and-why-is-it-so/id1441419535?i=1000511572989