Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions
In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer feedback and the value of high-fidelity customer calls.
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Topics we cover:
- 2:59 – Emailing users about other projects you are working on
- 9:26 – Avoid sending spam-like emails
- 12:55 – Building a service vs. selling it as an affiliate
- 17:34 – SaaS evaluation after business partner falling out
- 21:25 – The best ways to collect customer feedback
- 25:36 – Determining which group of buyers to sell to, HOA’s or property managers
Links from the Show:
- The SaaS Playbook
- Ask a Question on SFTROU
- Start Marketing the Day You Start Coding
- The Stair Step Method of Bootstrapping
- Quiet Light
- FE International
- Discretion Capital
- MicroConf Connect
- Producer Xander (@ProducerXander) | X
- Episode 139 | 6 Questions You Should Ask In Your Customer Development Survey
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!
