Product Startup 214

214: Affiliate Marketing for D2C Sales of Inventions

Episode #214 mit:
Founder and President
Mako Design + Invent
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Alex Back, the innovative force behind and the previous founder of Apt2B, solidified both enterprises as influential figures in the domain of affiliate marketing for physical consumer product brands targeting end-consumers directly. In this episode, Alex will provide comprehensive guidance to inventors, startups, and small-scale manufacturers seeking to understand the fundamental principles of affiliate marketing and how it can impactfully boost the success of hardware products. He will elaborate on effective strategies for successfully introducing new products to the market and achieving early sales through this exceptionally useful and rapidly expanding sales channel.

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Key Takeaways in This Episode:

  • What is affiliate marketing?

  • Social media influencers are the most common type of affiliate marketing; however, they represent only a small part of the affiliate marketing landscape.

  • Sellers know how to sell, inventors know how to invent, and together they can form a mutually beneficial partnership.

  • Influencers, bloggers, Youtubers, and online stores are affiliate marketing organizations.

  • The differences between commission-based, traffic-based, display or impression-based, and pay-per-click affiliate marketing.

  • Your affiliate marketer only sends traffic to your website! You still need to sell your product.

  • Research the different affiliate platforms that are commonly used and see which ones resonate best with you.

  • All product review sites are based on affiliate marketing!

  • To start, be very generous with your commission payout amount.

  • Affiliate marketing is the Wild West of opportunity.


MAKO Design + Invent:


Kevin Mako:

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial designmechanical engineeringelectrical engineeringpatent referralprototyping, and manufacturing services. We also help our clients with business and product strategy, marketing, and sales/distribution for all consumer product categories.

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