Why Buy a Digital Service Business

Karl Hughes recently bought a podcast production agency & explains why “productized service” businesses are attractive. 

Topics in Karl’s interview:

• Starting a super-niche content marketing business
• The benefits of productizing a service
• Saying no to the wrong revenue
• What he learned about using cold outreach to find sellers
• Acquiring a podcast production company with his partner
• What he likes about digital businesses
• His vision to build a holdco
• The small changes he made immediately
• Why buying small was the right move for him
• Cashflow management in digital businesses

References and how to contact Karl:

• Twitter
• LinkedIn
• Karl’s article Buying a Business: Acquiring the Podcast Consultant
• The First 90 Days by Michael D. Watkins
• Draft.dev
• The Podcast Consultant

Learn more about Walker Deibel's done-with-you buy-side advisory:

• The Acquisition Lab

Connect with A-players who can run your business remotely:

• More Staffing

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter