Road Untraveled: Shift Ventures’ Jeff Cherry on investing in uncertainty, maintaining culture and how to interact with your investors through COVID19.

Jeff Cherry, CEO, Shift Ventures

Key Takeaways:

1. There is opportunity to invest in short term solutions that get us through the times, but it's also important to focus on “the next big things”, and those companies are still being built.

2. Try to get your founders focused on solving the little things- with so much on their plates, paralysis can set in and lead to a lack of execution.

3. Have authentic, transparent conversations with your investors and employees…it will go a long way.