How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica
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If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares:
- the importance of writing to one person and being transparent in marketing efforts
- examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp
- when writing content, it is important to focus on one person and their pain points, rather than trying to appeal to a broad audience
- growing an online audience can have its challenges, including dealing with hate and managing time effectively
This was a really fun conversation. Adriana, thanks for coming on the show!
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
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