Digital Marketing Unveiled: An Interview With Allie Bloyd [Episode 110]

Digital marketing doesn't have to be a mystery. By building a solid foundation, staying consistent, and focusing on personalization, you can connect with your audience and take your business to new heights. In this episode, Doug C. Brown sits down with digital marketing expert Allie Bloyd of the Marketing Ink Podcast to demystify the world of digital marketing. Allie is a successful entrepreneur, coach, and marketing strategist who has helped hundreds of businesses grow their online presence. In this conversation, Allie shares her insights and expertise on topics ranging from email campaigns to paid advertising. She also discusses the three levels of the marketing funnel in detail and how each level helps you filter out and find your customers better. She explains how it’s more effective to focus your efforts on communicating directly with potential customers compared to producing endless advertisements for a general audience. Whether you're a small business owner, marketer, or just someone looking to expand your knowledge of digital marketing, this episode is a must-listen. Tune in to gain valuable insights and take your digital marketing game to the next level.

In this episode, you will learn:

• The difference between marketing and digital marketing
• The importance of data for your marketing campaigns
• The 3 levels of the marketing funnel