221: Only Brands Have Fans. Dimitri Gärtner, Framen

What’s the future of advertising, branding and performance marketing? 

To answer these questions, Dimitri Gärtner kicks off the year on Speak Like a CEO. Dimitri is the founder and CEO of Framen, a fast-growing media tech scale-up based in Berlin that is rapidly becoming one of the major players in advertising and creating communities around the world. 

Dimitri’s insights into the future of advertising and marketing are particularly valuable right now. Customer acquisition costs keep rising and we tune out of the thousands of ads we get bombarded with on our phones every day.

Dimitri and I are also getting personal. We discuss why "you can’t outsource your personality“, whether Dimitri writes his own social media posts, what role AI plays in content, and what his plans for Framen are.

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