202: Becoming a Place Where People (Really) Want to Work. Repost with Oliver Aust
How do you build a magnetic employer brand that attracts and retains new talent?
In this special episode of Speak Like CEO, we are reposting the final instalment of Employer Branding: The Inside Podcast by Georgiana Ghiciuc.
Georgiana and Oliver dissect how any company can become a magnetic employer of choice by focusing on three aspects of building a great company: culture, internal communications, and employer branding.
Drawing from my latest book, “MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder,” Oliver underlines the idea that culture is a continuous work in progress, and effective internal communication is pivotal in unlocking a company’s potential.
They discuss “Message Machines” and their development, the importance of communication skills for business leaders, strategies to become an employer of choice in uncertain times, and the key role of employer branding in building employer appeal!
Enjoy!
https://www.linkedin.com/in/georgianaghiciuc
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