SDH 427: Create Your 1st Freebie in 5 Steps
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Today's episode is part two of a three-part series. In the first episode, I dive into high-level strategy on the importance of list building. I also share with you my journey of list building and what it's been like. Because when you start to build your email list and you start working with the tech, it can be overwhelming. Part of list building is making sure that you are creating something of value in exchange for an email and that's what we're going to get into today's episode.
I have seen time and time again that so many people stall out from building their email list because they can't get past the actual building of the opt-in. Not knowing what type of opt-in to create, not knowing what the content part of the opt-in is, let alone even just physically, or digitally, in this case, building the opt-in.
So in today's episode, I'm going to walk through brainstorming how to decide what type of freebie you should create and how to outline the content for your freebie. We will also go over how to build your freebie in Canva, or if you should consider buying a template.
In the next episode, I'm going to share with you some things that you'll want to make sure you do after you have your freebie when it comes to your email automation along with places where you can share your opt-in to drive what is called traffic so that you can nurture them through email and grow your list.
Insights:
“We want to make sure that we create something that is of value, that isn't overwhelming, and that isn't going to take too long for them to complete.”
“I always think that it's important that as you're growing your business and building it, to identify the areas and things that are not in your zone of genius or is not something that you don't particularly love doing or aren’t necessarily great at.”
“The most important thing is to take messy and perfect action that is aligned with the results that you want to create.”
“Think about how you can help your audience what are some of the questions that you receive currently, from your current clients and from your past clients, and really brainstorm and outline how can I put this into a downloadable guide that allows people to take quick action and get good not just results, but value from your opt-in as well.”
Resources:
Creative Template Shop by Abagail and Emylee of Boss Project
