[REPLAY - from the archive] Cameron Herold - How to create a vision statement that aligns your business around a shared future
Today, I am revisiting my conversation with Cameron Herold. Known by Many Leaders as “The Business Growth Guru” Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
At age 21, he had 14 employees. By 35, he’d helped build his first two $100 million companies. By the age of 42, Cameron had engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue in just six years.
His companies landed over 5,200 media placements in those same six years, including coverage on Oprah.
Not simply a theory guy, Cameron teaches what he knows from experience and is passionate about sharing his expertise with today’s most dynamic business leaders.
He is a best-selling author and has published five books including The Miracle Morning, Double Double, Meetings Suck, Free PR, and Vivid Vision.
According to Cameron, vision statements don’t work and for those business leaders listening today that think they just need to update or review their vision statement, Cameron Herold would recommend that you flush it down the toilet and start again.
Key points we talk about include:
- How to use the vivid vision concept to help make your dreams happen
- The importance of creating a vision to inspire people to get involved
- Why you should focus on the ‘Who’ and not the ‘How’ when it comes to executing
- What characterises Elon Musk’s brilliance
- How can use vision to great effect
Key Takeaway
“Entrepreneurs need to tell themselves that their role is to share the vision, infuse people with energy and help remove obstacles for people.”
Contact Cameron
LinkedIn: https://www.linkedin.com/in/cameronherold/?originalSubdomain=ca
Website: https://cameronherold.com/
Your Vision Statement Sucks | Cameron Herold | TEDxVancouver - https://www.youtube.com/watch?v=GCgK5M3hY8Y
Invest in Your Leaders Course - https://investinyourleaders.com/
Buy the book:
Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future
Amazon.co.uk: https://amzn.to/3D1tupp
Amazon.com: https://amzn.to/3L2HAcV
Simple Scaling Book
Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business
About the Host
Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry.
Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor.
https://www.linkedin.com/in/brendan-mcgurgan-11854a13/
https://simplescaling.com/meet-the-team
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