Influencer Marketing: Accelerating Startup Success Through Creator Equity Deals with Scott Van den Berg
In this episode Eric Melchor chats with with Scott Van den Berg, founder of Influencer Capital, about influencer marketing and how startups can accelerate their success through creator equity deals.
Show Highlights:
- 0:35 - the soft drink backed by the Victoria Secret model
- 3:50 - what was your experience like living in Bucharest?
- 5:23 - how my parents influenced me into entrepreneurship
- 7:15 - my first entrepreneurial venture
- 9:17 - why isn’t there much information on equity deals and influencers?
- 11:17 - example of influencer deal gone wrong (Kanye West)
- 13:55 - what is the upside brands get when doing influencer deals?
- 17:10 - how equity deals work
- 19:35 - what an average equity deal looks like and obligations of influencer
- 22:20 - experience being a creator himself on LinkedIn and TikTok
- 26:15 - the most famous brands won’t be companies, but influencers
- 29:15 - what attractive celebrity would you set your phone’s wallpaper to?
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website: www.influencercapital.nl
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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.
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