414. The Consumer Investing Framework, The Importance of Building a Brand, And Tactical Advice for Founders on how to find Product-Market Fit (Jon Keidan)

Jon Keidan of Torch Capital joins Nate to discuss The Consumer Investing Framework, The Importance of Building a Brand, And Tactical Advice for Founders on how to find Product-Market Fit. In this episode we cover:

• Investing in Consumer Companies, Pain Points, Market Size, and Founder Qualities
• Balancing Top-Down and Bottom-Up Investing Strategies
• Consumer Distribution and Unit Economics in Early-Stage Investing
• Building a Strong Brand and Moat for a Successful Business
• Consumer Social Platforms and Their Potential for Growth
• Fundraising Strategies for Early-Stage Startups

Guest Links:

• Twitter
• LinkedIn
• Torch Capital

The hosts of The Full Ratchet are Nick Moran and Nate Pierotti of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area.

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