#29 Nico Gabriel, COO, SIXT

Expanding Traditional Rental Businesses Into the Digital Age

Nico is nothing less than a home-grown SIXT veteran. He started his career back in 2004 as a trainee and steered the SIXT core business of car rental with the branch network as Operations and Business Development Manager before he shaped free-floating car sharing as Co-CEO at DRIVE NOW. Since 2018, Nico has served as Divisional Director Mobility Operations and was thus responsible for the digitalization initiatives, the car-sharing offer and the SIXT ONE platform at an early stage. In January 2021, Nico was appointed Chief Operations Officer.

Together we shed light on the reasons for SIXT's expansion from the traditional rental business to a mobility service company offering various types of mobility services, such as classic rent, carsharing, car subscriptions and even taxi rides.