215: Launching a New Product on Walmart Marketplace

Michael Lebhar is the visionary behind SellCord, one of the world's foremost Walmart Marketplace agencies that boasts a remarkable track record for facilitating sales exceeding a billion dollars for hardware startups and renowned brands on the esteemed Walmart.com platform. In this episode, Michael is poised to impart his vast insight into the power of Walmart Marketplace and its salience to modern inventors, burgeoning startups, and small-scale manufacturers. The guidance he affords encompasses a detailed exposé on the intricacies of Walmart Marketplace, essential tips for seamlessly launching debut products on the platform, irrespective of prior experience, and proven strategies for achieving sustained growth in product sales.

Click this link for This Episode's Full Info Page: https://www.makodesign.com/podcast/215-launching-a-new-product-on-walmart-marketplace/

Key Takeaways in This Episode:

• What is Walmart Marketplace, and how does it differ from Walmart Retail Stores?

• It is more difficult to get your product onto Walmart.com than Amazon, but that presents an increased opportunity.

• Having a website already set up that sells or promotes your product is a huge asset when applying to Walmart.com.

• Walmart.com uses a listing quality score to judge the quality of your invention listing on their platform. This affects what page your product will be listed on.

• There are Walmart style guides you can access that tell you how to properly structure your product ad. Make sure to follow it!

• Walmart Fulfillment Services (WFS) is an important feature to subscribe to that is similar to Amazon Prime.

MAKO Design + Invent: www.makodesign.com

Kevin Mako: https://www.linkedin.com/in/kevmako

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. We also help our clients with business and product strategy, marketing, and sales/distribution for all consumer product categories.