163: It’s all about connection. Daniel Hanemann, wundertax

A growth-driven entrepreneur who built ventures in six countries, speaks four languages who is also a comedian in his free time best known for his standup and improv performances?

There is only one person who fits this description: Daniel Hanemann, the CEO of wundertax, the startup he co-founded in 2016 and returned to as CEO in 2022. His mission is to make tax returns easier. “It’s all about connection. We don’t pretend it’s a fun thing to do, but we can make it simpler and quicker.“

The key is in the language, according to Daniel. Trash the lawyer speak. Never make your product cool and funky, if it just isn’t. Simply ask, listen and talk to your users – from human to human.

In today’s episode we talk about:

🎭 What comedy and business have in common

🌳 What is means to become a “re-founder“ and return to your own creation

🔠 How a tiny copy change led to a 20% increase in conversion

🙊 Why fluency in a language is not always enough to bridge cultural misunderstandings

Here’s the link to the episode with Jannes Fisher (vermietet.de) that Daniel mentions: https://podcasts.apple.com/us/podcast/150-create-a-market-and-own-it-jannes-fischer-vermietet-de/id1441419535?i=1000562791413 

Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535